The other evening I was sat talking to Becky about Christmas. We were discussing gift ideas for family and friends. As per normal I wasn't very helpful and my mind went blank. I'm not overly good at coming up with ideas for great Christmas presents.
Anyhow, last night I thought about it some more and came up with a cool idea [subjective.] It occurred to me that this year I could give my family and friends something really useful — I could give them an Ubuntu CD! So I visited the Shipit service and placed an order.
It then occurred to me that there may well be other geeks out there struggling to come up with ideas for gifts — so I started thinking about a Christmas marketing campaign for Ubuntu.